Tuesday, July 10, 2012

athletic shoes





The term athletic shoes is used for shoes for runningbasketball and tennis (amongst others) but tends to exclude shoes for sports such asfootball (soccer) and rugby, which are generally called "boots".
The shoes themselves are made of flexible material, typically featuring a sole made of rubber. While the original design was basic, manufacturers have since tailored athletic shoes for the different purposes that they can be used for. An example is the spike developed for the shoe soles for running.
Athletic shoes have also been tailored for the casual market, and are popular especially with young people. The terms sneakers andtrainers tend to be associated more with the casual use of atheltic shoes. The term sneaker was first used in 1916 by the United States Rubber Company for the Keds brand, because rubber soles made the shoes quiet. Trainer is a shortening of the phrase training shoe.
These casual shoes are derivatives of shoes worn, and endorsed, by athletes as well as other celebrities. The market for casual athletic shoes is quite large leading to a lot of competition between companies, and their eagerness to sign up celebrities to endorse their products. Popular brands include NikeAdidasPUMAReebokConverse and Fila.

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