GLOSSARY ABOUT BALLET SHOES

Binding:

the fabric channel through which the drawstring runs Box or Block: the stiff toe cup that encases the toes Box liner: the soft fabric that lines the inside of the box

Girth: 

the measurement around the widest part of the foot, at the metatarsals at the ball of the loot

 Highprofile:

a pointe,shoe box, often cylindrical, with a relatively large space between the outer sole and the top of the box

LowProfile: 

a pointe shoe with a generally Hat shape and a relatively small space between the outer sole and the top of the box

Metatarsals :
 the five bones between the ankle and the toes. Pointe shoe fitting is especially concerned with the area near the ball of the foot

Outer Sole: 

the bottom part of the shoe, usually made of synthetic or leather, which is in contact with the floor when the dancer stands in the normal flat position

Platform: 

the part of the pointe shoe on which the dancer stands

Pronation:

the rolling inward of the foot so that when standing flat, more weight is on the ball of the foot than on the outside

Quarter:

 the part of the shoe covering the sides and heel of the foot Shank: the stiff insole that provides support

Sockliner: 

the soft fabric that lies directly underneath the loot and runs the length of the shoe Throat: the opening of the shoe nearest the toes

Vamp: 

the part of the shoe that covers the tops of the toes and the foot

Vamp Elastic: 

wide, firm elastic sewn at the throat of the shoe to extend the vamp and cover the top of the foot

3 FOOT TYPES

types of foot

Greek or Morton's: this foot type has a long second toe. The rest of the toes are shorter. The width tends to be narrow to medium. 

Egyptian: this foot type has a long first toe. The rest of the toes taper. The width tends to be narrow to medium. 

Giselle or Peasant: this foot type has at least three toes the same length (sometimes more). The toes tend to be short and the width medium to wide. 

THE FUTURE IS NOW

WELCOME TO OUR tech issue. Admittedly, the

theme wasn't etched in print on our editorial cal-

endar months ago. It came together organically in

the weeks leading up to the magazine in your hands.

Often, a theme that arises in real time—as this one

did—reflects an industry topic that's nearing a tip-

ping point.

In this case, it centers on in-store retail technologies

(some are already available; others are on the horizon) that are changing

the way consumers shop. That's not necessarily news. What's noteworthy

is that collective resistance to such technologies may (finally) be waning.

Better yet, there are concrete examples of ways these innovations are

already re-imagining and re-inventing the in-store shopping experience.

They're making shopping efficient as well as entertaining—and disprov-

ing the old notion that brick-and-mortar retailing is clunky.

Shoe shopping need not be archaic or cumbersome. There are gizmos

to streamline the experience. And they don't require a Steve Jobs clone on

staff to implement or manage. Nor are they all price-prohibitive. Besides,

the more ubiquitous technologies become, the lower their price drops.

What's more, millions of consumers are already accustomed to variations

on these technologies, thanks to their smart phones, tablets, wearable

devices and on-demand services (think Fit bit and Uber, respectively).

People use them on a daily basis, so they're likely to embrace similar

technology in a retail setting. Actually, consumers increasingly expect

such capabilities and will likely gravitate to stores that provide them.

So says Steve Yankovich, eBay's vice president of innovation and new

ventures and the subject of our first Footwear Network Series profile

in partnership with Deckers Brands (p. 52). The tech guru specializes

in bringing cutting-edge technologies to retail to help better engage

consumers. Yankovich says it's all about reducing the "friction" shop-

pers face in trying to find what they want, making the in-store experi-

ence as seamless, efficient and enjoyable as possible. Yankovich, whose

track record of success speaks for itself, warns that it's not a question

of whether these technologies will be implemented, but when. Those

who ignore tech may well go the way of the rotary phone. Yankovich's

insights and latest innovations (current clients include Nordstrom and

Rebecca Minkoff) are truly sci-fi movie-worthy. They're also incredibly

user-friendly, not to mention practical.

One example of technical-driven practicality is the new showroom

concept being ushered in by men's apparel brand Bonobos, designer

Kate Spade (in partnership with eBay) and Solestruck in Portland, OR.

among others. Rather than gripe about consumers using their stores to browse

and then buy elsewhere online because its cheaper or because what they

wanted wasn't in stock, these retailers have incorporated technologies that

turn their stores into actual showrooms. Customers browse and buy with a

scan or click. Their purchase is then shipped in 24 hours. It's an economical

format involving less square footage (no stockroom, for starters) and less

financial risk (barebones inventor}'). It allows brick-and-mortar retailers

to focus on what they are best at: creating an inviting atmosphere to shop a

curated selection. It also allows them to spend more time servicing customers

instead of running back and forth to the stockroom only to risk returning

empty-handed and disappointing a shopper. And the kicker: Today's con-

sumers like shopping—that pastime remains as popular as ever—but retail

experts are discovering that they don't want to lug bags around. A showroom

format eliminates such shopping friction.

For more examples of ways in-store innovations are turning shopping

into a form of efficient entertainment, read our "New Age Retail" feature

(p. 60). Custom design kiosks, 3-D printing scanners, mall apps—they all

prove technology can provide practical answers to help retailers compete

in today's omnichannel landscape.

Lest anyone think all this tech talk spells doom for the shoe store as we

know it, we're not facing an either-or scenario. The best approach is a blend of

new-age technologies and old-fashioned service. In fact, Angel Martinez, CEO

of Deckers Brands and the subject of our In Focus profile (p. 48), believes the

specialty retail approach can be more attractive than ever in an age of face-

less automation. Plus, he says, traditional stores hold an ace up their sleeve

that can never be matched digitally: the tactile experience of shoe shopping.

The touch, smell and try-on aspects backed by exception.il customer service

can make footwear shopping an incomparable experience. But Martinez is

blunt: the senses must be stimulated, not repulsed. If specialty shoe retail-

ers do things well, they can flourish going forward, he says. Our industry's

long-term health depends on their survival, Martinez points out, because it's

in the retail environment that brands get introduced to the consumer and

learn to thrive by competing against each other.

The alternative? A retail dystopia where one giant online behemoth sells

everything to everybody, commoditizing the world. It's an extreme scenario,

but you get the picture: A world with few choices would devastate our industry.

Greg Dutter

Editorial Director  FOOTWEAR PLUS

PAINTED CANVAS SHOES

Sepatu kanvas memiliki sejarah panjang. Pada awal abad ke-16, orang-orang Eropa membuat sepatu dengan atasan berbahan karpet mirip dengan sepatu kanvas. Pada abad ke-19, telah banyak orang di Eropa, sudah mulai memakai  sepatu kanvas, sepatu bersol karet . Tetapi karena karakteristik karet alam, sehingga terlalu lembut di hari-hari panas, keras dan mudah retak di hari yang dingin.

Sepatu kanvas modern diciptakan oleh penemu Amerika, Goodyear, pada tahun 1839 dan banyak staf teknis, pekerja, umum berinovasi menciptakan "proses vulkanisasi karet", sehingga menjadikan karet alam mengeras berbentuk sol sepatu seperti saat ini, hal tersebut membuat, sepatu kanvas bisa lebih murah, dapat lebih terjangkau.

Pada tahun 1960, sepatu kanvas murah dan kasar dengan celana jeans menjadi simbol pemberontakan remaja dan semangat hippie. Sepatu kanvas juga jadi kesayangan tren, produsen film juga memainkan peranan penting sehingga sepatu kanvas menjadi trend. Film klasik "The Graduate" membantu orang mengingat band selain Simon dan Garfunkel "The Sound of Silence" adalah kaki Dustin Hoffman dengan sepasang sepatu coklat muda olahraga kanvas. The Beatles (Beatles) membintangi film "Yellow Submarine", tetapi juga memungkinkan desainer untuk mendapatkan inspirasi, mulai melukis dengan tangan sepatu kanvas. atasan kanvas, dengan elemen desain, sepatu kanvas segera kembali menjadi energi dari peralatan olahraga menjadi  sebuah karya seni.