Chain Reaction

YOU COULD SAY that giving back is literally
woven into the fabric at Bernie Mev.
The comfort footwear brand, know for its
stretchy woven shoes, is partnering with
cancer organizations MyLifeLine.org and
Sharsheret for a charity campaign launching
this month. As part of Weave The World
Together, 100 percent of the net proceeds
from sales of Bernie Mev’s Catwalk Braid flat (in silver/rose gold and pewter/fuchsia) will go toward
supporting cancer patients.

Through attending footwear trade shows with her parents, Bernie Mev designer Rachel Carmi
and CEO Itamar Carmi, 17-year-old Leeron Carmi was struck by the industry’s collective passion for
helping those in need. “When I think of shoes, support is the first thing that comes to mind,” says the
big-hearted teen. “The footwear industry has the power to support a lot more than just feet. Connecting
people together forms a network of strength and support and that is the goal of the Weave The World
Together campaign.” The charities Bernie Mev has linked up with share this goal; MyLifeLine.org is
an online community that offers support for cancer patients and their caregivers, while Sharsheret
is a Jewish non-profit organization that focuses on breast cancer.
Bernie Mev intends to keep spreading the love to a variety of causes by teaming up with different
charitable organizations each year to coincide with new product releases.

FOOTWEAR PLUS  SEPTEMBER 2015

Sole Cycle

“I think we arebecoming more consciousof living lesswasteful lives,

ONE PERSON’S TRASH is another’s fashion.
The latest company to get in on the eco-friendly
action by creating consumer products made of
repurposed waste is The Office of Angela Scott.
The luxe label’s eponymous designer partnered
with recording artist Will.i.am for the latest installment
of his Ekocycle project with Coca-Cola, an
initiative that sees brands like Adidas, MCM and
H Brothers giving new life to recycled materials—
as clothing, shoes, accessories and more.
The Office of Angela Scott x Ekocycle
collection includes four styles of
men’s and women’s brogues
with uppers made from
100 percent RPET
(a.k.a. recycled plastic).
The shoes also
feature Goodyear
welt construction,
leather soles and
cork insoles. Each
pair is equal to
approximately one
Coca Cola bottle. Prices range from $565 to $575;
the shoes are available
exclusively at British department store Harrods,
as well as on the store’s website.
“I am constantly seeking ways of living a more
waste-free life, and the idea of being part of a
group of like-minded individuals creating luxury
products that can educate and empower the consumer
about the importance of sustainable lifestyle
choices was a no-brainer,” explains designer
Angela Scott. Response from luxury-driven and
eco-conscious consumers alike has been
strong, and looking ahead, Scott
hopes to expand the offering
to include more silhouettes
for the U.S. and Japanese
markets. “I think we are
becoming more conscious
of living less
wasteful lives,” she
says. “Purchasing a
product that is made
from upcycled materials
is better for our
future.”

FOOTWEARPLUS SEPTEMBER 2015

RUNNING IN NEXT 2016

BRAND SHOES A TO Z

ozon57

  SHOES ON OZON 57 RELEASE