Sole Cycle

“I think we arebecoming more consciousof living lesswasteful lives,

ONE PERSON’S TRASH is another’s fashion.
The latest company to get in on the eco-friendly
action by creating consumer products made of
repurposed waste is The Office of Angela Scott.
The luxe label’s eponymous designer partnered
with recording artist Will.i.am for the latest installment
of his Ekocycle project with Coca-Cola, an
initiative that sees brands like Adidas, MCM and
H Brothers giving new life to recycled materials—
as clothing, shoes, accessories and more.
The Office of Angela Scott x Ekocycle
collection includes four styles of
men’s and women’s brogues
with uppers made from
100 percent RPET
(a.k.a. recycled plastic).
The shoes also
feature Goodyear
welt construction,
leather soles and
cork insoles. Each
pair is equal to
approximately one
Coca Cola bottle. Prices range from $565 to $575;
the shoes are available
exclusively at British department store Harrods,
as well as on the store’s website.
“I am constantly seeking ways of living a more
waste-free life, and the idea of being part of a
group of like-minded individuals creating luxury
products that can educate and empower the consumer
about the importance of sustainable lifestyle
choices was a no-brainer,” explains designer
Angela Scott. Response from luxury-driven and
eco-conscious consumers alike has been
strong, and looking ahead, Scott
hopes to expand the offering
to include more silhouettes
for the U.S. and Japanese
markets. “I think we are
becoming more conscious
of living less
wasteful lives,” she
says. “Purchasing a
product that is made
from upcycled materials
is better for our
future.”

FOOTWEARPLUS SEPTEMBER 2015