Chain Reaction

YOU COULD SAY that giving back is literally
woven into the fabric at Bernie Mev.
The comfort footwear brand, know for its
stretchy woven shoes, is partnering with
cancer organizations MyLifeLine.org and
Sharsheret for a charity campaign launching
this month. As part of Weave The World
Together, 100 percent of the net proceeds
from sales of Bernie Mev’s Catwalk Braid flat (in silver/rose gold and pewter/fuchsia) will go toward
supporting cancer patients.

Through attending footwear trade shows with her parents, Bernie Mev designer Rachel Carmi
and CEO Itamar Carmi, 17-year-old Leeron Carmi was struck by the industry’s collective passion for
helping those in need. “When I think of shoes, support is the first thing that comes to mind,” says the
big-hearted teen. “The footwear industry has the power to support a lot more than just feet. Connecting
people together forms a network of strength and support and that is the goal of the Weave The World
Together campaign.” The charities Bernie Mev has linked up with share this goal; MyLifeLine.org is
an online community that offers support for cancer patients and their caregivers, while Sharsheret
is a Jewish non-profit organization that focuses on breast cancer.
Bernie Mev intends to keep spreading the love to a variety of causes by teaming up with different
charitable organizations each year to coincide with new product releases.

FOOTWEAR PLUS  SEPTEMBER 2015